Archives for the month February 2012
Tiptoeing around the privacy line
Consumer expectations for online companies to price their services for?free? have never receded since the time we first signed up for our Hotmail email accounts. Though some companies do tie in more premium or advanced services at an upfront price, the vast majority of online service providers support their services by a revenue model relying on advertisements. The great big leap in this model was the introduction of contextual advertising, where our personal data is used to match our consumer preferences against advertisements.