The Department of Electronics and Information Technology (DeitY) and the Ministry of Communications and Information Technology have introduced frameworks to optimize social media utilization and enhance citizen engagement in e-Governance initiatives.
These guidelines emphasize moving beyond passive information dissemination to fostering active public participation across various platforms, including social networks, e-commerce platforms, and self-publishing media like YouTube. Government agencies were also urged to ensure compliance with data protection laws while maintaining consistent communication in Indian languages.
Read the guidelines:Approved Social Media Framework and Guidelines _2012