On Thievery

Alok Kejriwal the founder of games2win.com has written a snappy piece on successfully shifting his business model due to mass piracy of the games created by his company. He shifted from a proprietary format of content creation for revenue generation to embedding advertisements and products in his games. Hence every time his flash game was pirated he gained! Though his mantra of, “Protecting IP was futile on the Internet” may not apply to every business model he did it successfully in his case. To read this interesting article click here

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