Ashwini SharmaAs many users of Facebook may have known by now, the said social networking site has come up with a new user profile layout, called “Timeline” which Facebook has touted as “a new way to tell your life story”.
But …
Archives for the category Trademark
TRADEMARK REGISTRATION – ENTREPRENUER’S GUIDE
Kshitij MalhotraWith the advent of branding and the increase in value being attached to it, the issue of protection of consumers from unauthorized violation of brands is gaining importance. Most often than not, a brand is represented by a mark, called …
Who am I to you?
Apar GuptaFrom the early 1980’s to the late 1990’s bollywood as a content production industry believed religiously in the application of “formulas” and “equations” for achieving success at the Box-Office. Rajshree Productions was one of the movie production houses which routinely …
See you in court ?
Ambush marketing was at play again when Airtel sought to launch its DTH services. Airtel to build up pre-launch hype ran an ad campaign which teased viewers with the display of a red sofa and a voice over, “…